I was happy to see this album featured in the Pitchfork Review because it's been largely forgotten by anyone who wasn't around in '93. And even then it was very much an underground cult hit. I didn't hear the full album until about fifteen years later, at the time, it because a fave go-to for some of my early podcast mixes, or for fresh all over again downtempo listening in general. When Andrew Weatherall passed away, I remarked that I'd come to like "Morning Dove White" more than "Screamadelica". I think the Primal Scream album is a better production achievement, considering that he essentially invented a new genre out of nothing (the dance-rock makeover), but the One Dove record is the superior album.
Pitchfork got the setting wrong though. One Dove were not a rock band dabbling in dance, when I listen to them I don't hear a rock band first and foremost. The suggestion is fairly ridiculous -- they were a rock band because certain songs have guitar solos? So did Underworld at around the same time, and they weren't a rock band by any means. I think the One Dove/rock association gets retroactively added because of the Weatherall-Primal Scream connection. Primal Scream were undoubtedly a rock band whose career was transformed by working with Weatherall, who worked with One Dove around the same time, ergo, the situations for the two bands are similar. But in my opinion that comparison is incorrect.
For a few years in the 1990's, "ambient" was a catch-all buzzword to describe all sorts of non-rave dance music and downtempo pseudo-chill out stuff, and even rock/post-rock bands that dabbled in dance or dub (e.g. Seefeel) or lounge/lo-fi (Stereolab). People were actively seeking out alternatives to the ecstasy/smashed off one's face club scene while still keeping their finger on the pulse of club music. One Dove fit perfectly into this lazily defined category. Yes, it was silly and confusing and non-sensical to lump so many disparate acts under the "ambient" umbrella and everyone knew it. The moniker was openly mocked, even on the scale of expected mockery of absurdly concocted "scenes", but the name was used and used regularly. well as and people actively sought out mellower downtempo stuff. Listen to the first "Excursions In Ambience" compilation and you'll hear nothing resembling the beatless extended drone that was associated with the term "ambient" by 1994-5. One Dove fit nicely into that early 90's "ambient" genre, alongside acts that nobody would possibly confuse with rock music.
Like with many "forgotten" albums, "Morning Dove White" came around at the wrong time. Years later, St Germain's "Tourist" became the coffee shop downtempo house album of choice for people who hate dancing. In an alternative universe, "MDW" could have been that soundtrack.
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