I need to counter the revisionist history of Julianne Shepherd's Sunday review in Pitchfork.
The review paints Lush as underrated and misunderstood, a pop band unfairly lumped into a scene that wasn't suited for them, subject to discrimination on account of the two main songwriters and vocalists being women.
As a side note, I need to take issue with this line: "Berenyi was the rare woman of color in the alt-rock scene of any subgenre". As usual, Jews get no diversity points from most critics, the 90's had Justine Frischmann (Elastica), Louise Wener (Sleeper), Carrie Brownstein and Janet Weiss (Sleater-Kinney), just to name a few off the top of my head.
"Female fronted rock bands" was a media catchphrase in 90's British indie rock, so I don't understand the implication that two women in a rock band was something particularly rare or notable, even in the shoegaze genre.
Was there discrimination? Undoubtedly. Berenyi's autobiography (which I haven't read, but hopefully will eventually) describes many disturbing events in detail. The video for Spooky's "Nothing Natural" is all the proof you need of the way male record execs tried to market them as sexy exotic gravure idols rather than just focusing on the music as they would have done with any male band. With their hair billowing in the artificial wind, bodies pressed close, and wistful stares, it's like indie T.A.T.U. one decade ahead of its time. Berenyi and Anderson don't look comfortable in the least.
The suggestion that Lush were a pop entity and not really shoegaze is simply false. In any number of interviews from the time (many good examples are collected here) they talk about burying their vocals in the mix, turning up the guitars, and playing with other bands in the shoegaze scene. It's nonsensical to suggest that two former fanzine writers with virtually no prior experience in bands didn't know exactly what they were doing by latching onto a popular underground movement to boost interest in their group.
Lush were always fairly rated. During the 90's and 00's, dozens of urban centres had dozens of great shoegaze bands each. Lush weren't better than most of them. If anything, being a female fronted band helped distinguish them from the wealth of charisma-challenged male bands. Musically speaking, "Spooky" is fairly pedestrian and displays its influences (Cocteau Twins, MBV) a bit too outwardly, there's a distinct lack of originality and plodding sameness to the tracks. But that's how it was in the early days of shoegaze. Most bands simply ripped off the undisputed kings of the genre and burned out quickly. The more talented ones learned to adapt. Unfortunately, the mid-to-late 90's were a horrible time for shoegaze veterans trying to remain relevant and grow their audience, they were swiftly shunted aside by Britpop (in the UK) or by grunge and nu-metal (in the US).
Sharing bills with the Gin Blossoms in America wasn't the right move, but the odds were stacked against them anyway. Still, they had a decent chance at sustaining their success with "Lovelife". "Ladykillers" smart and sassy and made perfect sense in the post-"Last Splash", post-"Live Through This" alt-rock scene. It didn't happen, but that's OK. I always liked them, I bought their "Best Of" and still enjoy a couple of the early EP's. But they were not a great band, or an important one, or a band that demands an revision of their legacy.
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