Sunday, June 11, 2000

One of the things I don't understand about music journalism: Moby is the latest example of a just-outside-the-mainstream artist who has achieved sales success without major airplay. The key word in that last sentence is "latest". If it happens almost every year, why are journalists always surprised? More precisely, if it happens every year, why do they make like it's the first time with each and every occurrence? By 1991, NIN's "Pretty Hate Machine" had gone platinum in the US -- remarkable since this was pre-grunge, pre-Lollapalooza, pre-alternative. By 1993, the Cranberries quietly sold almost two million copies of their debut album "Everyone Else is Doing it, Why Can't We?". Now Moby's "Play" has quietly gone platinum, and the mainstream press is finally waking up and smelling his success. Don't sound so surprised! We've seen all this before!